Vibrant and healthy communities with inclusive leisure, heritage and culture opportunities

Are we achieving our targets?

Green – 10; Amber – 1; Red – 1; M – 8

Are we getting better?


Improved performance


Stayed the same


Requires improvement


Further information is needed or the latest measure is unavailable

Analysis and issues

The measure on self-reported smokers is an annual measure that will report in the year-end report for 2018/19. The measure regarding excess weight’s methodology has changed and alternative options to capture this data will be reviewed in the year-end refresh process. The measures regarding the number of people engaging with libraries and museums are on-target.

Almost 895,000 people have engaged with libraries in the first half of 2018/19, an increase of more than 100,000 on the same period in 17-18, meaning that by the end of 2018/19 Cheshire West is on target to significantly exceed the target of 1,447,475.

The continued success of Storyhouse has contributed to this figure. By September 2018, the mid-year figures for Storyhouse were:

  • 72,020 items of stock borrowed
  • 27,157 items of children’s stock borrowed as part of the Summer Reading Challenge
  • 540 participated in the Summer Reading Challenge

Wider Performance Indicators

In terms of the wider measures, there are eight Green measures, one Amber and one Red indicator to report. The Red indicator is the number of people engaging with smoking cessation services who successfully quit smoking, measured at 4 weeks. The mid-year result is 193 against an end of year target of 1,330. This reflects a recognised national trend over recent years and the impact of e-cigarettes, which are now by far the most common method of quitting tobacco. This may suggest that the target may need to be revised in future. The Amber indicator is the proportion of successful completion of treatment for alcohol-using clients which stands at 42.96% against the target of 44%.

Examples of green measures include high levels of physical activity in the borough, with almost 2.5 million residents projected to use Brio Leisure venues by year end. Furthermore, the borough has attracted more than five million more visitors than the target, at 36.26m against the target of 31.2m, significantly contributing to the local economy.


Key highlights of progress within the first 6 months of 2018-19 regarding the initiated action milestones include:

  • The Cultural Strategy has identified a place–based approach that is aligned to the four regeneration and locality priority areas across the authority: Chester, Ellesmere Port, Mid-Cheshire and Rural Area and Market Towns
  • The Natural Health service was shortlisted for a national APSE award, and a report on the first stages of the service has been published.
  • Chester: Chester Heritage and Visual Arts strategy:
    • CH&VA Strategy: one year on workshop held May 2018
    • Chester Castle temporary opening summer 2018 – programme of events and local artists installation of artworks
    • Visual Arts Commissions: FLOAT – final installation of Maelstrom due February 2019
    • Storyhouse digital commissioning programme – the second artwork commission will be launched in May 2019
    • Supporting emerging artists with professional development
    • Lead artists collaborated with design team to produce proposals for Archives/ History Centres
  • Winsford
    • Seven Sisters artwork, by Liam Hopkins installed in Winsford Town Park
    • Lead artist appointed for Winsford and project in its initial stages; steering group includes local arts organisation and members of local community
  • Northwich
    • Supported local initiative for Visual Arts Festival that took place in July 2018
    • NOW Northwich, an international street arts festival developed in partnership with Cheshire Dance and Deda, in October 2018
  • Ellesmere Port
    • Supporting ambitious capital development scheme for Whitby Hall, home to Action Transport Theatre
    • Cultural delivery across the borough:
    • Support for professional arts organisations:
      • Storyhouse; Action Transport Theatre; Cheshire Dance; Rural Touring Arts; Theatre in the Quarter
    • Slant – Cultural Destinations sub-regional partnership led by Marketing Cheshire.
    • Members of Local Cultural Education Partnership (LCEP)
    • Support the Cheshire West Voluntary Arts Network
  • Implement the actions supporting each priority area within the Eat Well Be Active Framework.
    • An update on the progress of Eat Well Be Active was presented at the September Health and Wellbeing Board. The action plan has been approved and work is progressing across all strands of work. Highlights include:
      • Smile for a Mile – The local mile a day initiative ‘Smile for a Mile’ delivered in partnership between Cheshire West and Chester Council, West Cheshire Clinical Commissioning Group and Active Cheshire, engaged over two thirds of schools with the programme, with over a third (34 schools) signing up. This is an extra 5,676 children and 288 staff completing an extra 15 minutes of activity every day. A local evaluation is currently being carried out and early emerging results using data from the National Child Measurement programme (NCMP) show promising results, which are reinforced by school case studies and feedback.
      • Reducing sugary drink consumption – Kind to teeth and Give up Loving Pop (GULP) campaigns – Eat Well Be Active partners promoted the Food Active Kind to Teeth campaign during National Smile Month (14 May to 14 June 2018). The aim of this campaign was to help promote healthier drink choices for under 5’s in Cheshire West and Chester. Locally there was good press and social media coverage of the campaign. The Council Youth Service promoted the GULP campaign as part of their summer provision and Pop up Youth Zones and gave away refillable water bottles and educational material. Discussions are currently ongoing about running GULP campaigns in primary and secondary schools across the borough, in partnership with the School Sports Partnerships.
  • Implement the priority actions within the Physical Activity Growth Strategy with key partners:
    • Public Health is working closely with Active Cheshire, who developed the Physical Activity Growth Strategy. The five pillars of the Strategy are collectively called the Blueprint. This was launched as the Part of the MOVEment 2 Conference in October 2017. It sets out the collective ambition for Cheshire & Warrington, who are stepping up efforts to tackle physical inactivity locally focused on supporting people to become happier, healthier, more prosperous and likely to live longer through physical activity and sport.
  • In line with NHS Transformation Plan, work collaboratively to ensure improvements in mental health services and support.
    • Public Health is leading on developing an all-age Mental Health Strategy for the borough. A paper is being drafted for the Health and Wellbeing Board meeting in November 2018, for the Board’s approval and support to proceed with this. Discussions with commissioners and other partners (in particular, health and the voluntary sector) are underway to start scoping this out, once approval is gained from the Board.
  • Implement the actions from the agreed Dementia Strategy
    • Members of the Dementia Strategy Group continue to work closely with NHS West Cheshire and NHS Vale Royal Clinical Commissioning Groups, services and partners to develop a more joined up approach to awareness, prevention, diagnosing well, supporting well and planning well.
    • The Group’s key priorities for September 2018 to September 2019 are:
      • Gold-level communications campaign: raising awareness, prevention and Dementia Inclusive Communities
      • Continued development of a Dementia Joint Strategic Needs Assessment
      • Improving dementia diagnosis. Diagnosis rates have improved markedly in both CCG areas, although they remain slight under the national target at present. However, the trend is in the right direction and is very promising.
    • An update on dementia is to be presented to the Health and Wellbeing Board in October 2018.

An example of an action which has been re-phased relates to the Heritage Lottery Fund (HLF) bid for the Archives project, which was submitted June but was unsuccessful. The Council are in discussions with HLF about their new funding framework to be launched January 2019, and the project remains live.

Key areas of focus in the next reporting period in 2018-19 will include:

  • Implementation of actions supporting the priority areas within the Eat Well Be Active framework.
  • Further embedding the Natural Health Service.
  • The development of a measure of natural capital and evaluating the significant benefits that green spaces provide to our communities.